Nike announced a new product "the Nike + FuelBand" earlier this year. Berlin-based onformative, along with AKQA London created an interactive installation "NikeFuel Station" to promote this product at Boxpark in east London, the World's first pop-up shopping mall. This installation captures your body in a mirroring 3D particle image on screen. As your movement becomes more vigorous, the digital multi pixel avatar turns from red to green.
all images © onformative